👋 About me

Hey! I'm Shuhui, a Senior UX Designer passionate about creating intuitive and delightful user experiences. My background in finance, media and fashion has given me a unique perspective on user behaviour across different industries. This allows me to design solutions that meet the needs of diverse audiences while always striving for simplicity and ease of use.

I thrive on collaborating with cross functional teams to bring user-friendly products to market – products that not only delight users but also contribute to the success of the business.

🧠 My approach

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Inquisitive

How can I gain a deeper understanding of the context surrounding a problem statement? This is a question that constantly drives my curiosity.

I enjoy immersing myself in the details, taking notes, and visually mapping out my ideas on Figma. Through this process, I aim to explore different angles and uncover any hidden insights that might lead to innovative solutions.

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Investigative

I always strive to uncover all the necessary information before adapting my approach to meet the needs of each project. This may involve delving into user research, generating innovative ideas, and collecting feedback from users.

I customise my methods to ensure that they do not compromise the quality of the outcome while still meeting the project requirements.

Ready to UX-plore new possibilities together?

Let's connect

© 2025 Goh Shuhui