👋 About me

As a Senior UX Designer, I possess a versatile skill set and a unique perspective on designing for complex user needs. Drawing from my background in UX design in the insurance sector, UI design in the media sector, and fashion product design, I strive to craft innovative and impactful user experiences that bring delight and empowerment to users.

Throughout my career, I have successfully collaborated with cross-functional teams, resulting in the successful launch of various products.

With expertise in UI design and a certification in UX Writing, I am committed to creating user-centred and intuitive digital experiences. The recognition of my contributions in the field came with the Mobile App of the Year award in 2022.

🧠 My approach

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Inquisitive

How can I gain a deeper understanding of the context surrounding a problem statement? This is a question that constantly drives my curiosity.

I enjoy immersing myself in the details, taking notes, and visually mapping out my ideas on Figma. Through this process, I aim to explore different angles and uncover any hidden insights that might lead to innovative solutions.

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Investigative

I always strive to uncover all the necessary information before adapting my approach to meet the needs of each project. This may involve delving into user research, generating innovative ideas, and collecting feedback from users.

I customise my methods to ensure that they do not compromise the quality of the outcome while still meeting the project requirements.

Ready to UX-plore new possibilities together?

Let's connect

© 2024 Goh Shuhui