Designed for mobile app
as an alternative for quicker access
to allow 50k Singlife and legacy Aviva customers to access the app while the unification to a single set of credentials are in works.
for better user experience
With the merger of 2 entities - Singlife and Aviva Singapore, the unification of customers’ login experience is critical for a smoother transition and seamless user journey.
The use of a single set of credentials would enable 50k+ existing customers of both entities to login Singlife app with ease.
Singlife and Aviva Singapore use different types of credential - mobile number and email respectively. As Singlife app becomes the sole app moving forward, how might we unify the experience so it’s easy for all customers?
Addition of Singpass login
It’s part of the entity’s bigger initiative to provide an alternative login method across all products for quicker access.
(Singpass is a digital password tool that’s issued to all residents of Singapore by the government.)
Tight timeline
It led to the direction of minimal change to existing logic (in Singlife app), and focus on including missing login methods - email and Singpass as a quick turnaround solution for Phase 1.
Critical thinking and lean methodology was applied as existing journey was re-looked to come up a feasible revised version. Also updated UI copies and components to ensure the entire journey looks consistent.
